American Association of Advertising Agencies Records, 1918-1998

Resource Type

ArchivalResource

Display Entry

Title

American Association of Advertising Agencies Records, 1918-1998

Resource Link

http://library.duke.edu/rubenstein/findingaids/aaaarecords/

Abstract

The American Association of Advertising Agencies, founded in 1917, is the primary advertising industry trade organization. The American Association of Advertising Agencies (AAAA) Records span the years 1918-1998 and include correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including a set of card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

Extent

45 Linear Feet; 67,000 Items

Languages

eng,

Holding Repository

David M. Rubenstein Rare Book & Manuscript Library

Information

SNAC Resource ID: 6359051

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Elisha Gray (b. August 2, 1835, Barnesville, OH–d. January 21, 1901, Newtonville, MA) was an American electrical engineer who co-founded the Western Electric Manufacturing Company. He is best known for his development of a telephone prototype in 1876 in Highland Park, Illinois. There is a dispute over the inventor of the telephone: Gray or Alexander Graham Bell. Gray was a prolific inventor and also considered to be the father of the modern music synthesizer. In his lifetime, he was granted over...

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Professor in the Dept. of Human Development (1966-1993) and Director of the Center for Research on the Effects of Television. From the description of John Condry papers, 1967-1993. (Cornell University Library). WorldCat record id: 318633705 From the guide to the John Condry papers, 1967-1993., (Division of Rare and Manuscript Collections, Cornell University Library) ...